01
Authenticity
We’re not about chasing trends for the sake of trends — we’re about uncovering ideas, aesthetics, and practices that stand the test of time while staying culturally relevant.
02
Intention
Carefully choosing and comparing products that will stand the test of time and still fit your budget.
03
Balance
Our living spaces are an extension of who we are. Exploring healthy habits and environments that blend functionality with personality.
How to Build the Perfect IT Girl Outfit This Winter (with Amazon Finds You’ll Love)
How to Build the Perfect IT Girl Outfit for this Winter (with Amazon Finds You’ll…
Common Korean Skincare Mistakes (and How to Fix Them)
If you’ve ever gone all in on a Korean skincare routine only to end up…
K-Beauty: Un-Gatekeeping What Really Works for Acne-Prone Skin
If you’ve ever felt like your acne has a mind of its own (same, bestie…
The Truth About Glass Skin (and How You Can Get It Too)
Okay, let’s be real — we’ve all fallen down the #GlassSkin rabbit hole on TikTok…
Why Double Cleansing Is My K-Beauty Secret to Clear Skin
If you’re chasing that glowy, glass-skin look everyone talks about — double cleansing might just…
The One K-Beauty Ingredient That Saved My Skin
You’ve probably seen snail mucin (aka snail secretion filtrate) trending all over skincare feeds. But…
We showcase voices from different creators.
Better to make an informed decision than impulse buy with instant buyers’ remorse. We draw information from several opinions so you can make THE decision.
We compare items at different price points.
Making sure you find a product you will love AND at the best price than most competitors. It doesn’t get better than that.
We compare different stores and explore alternatives.
Even with the countless amount of content out there, we will filter products to stores that you already know and recommend similar items. The decision remains yours to make on your purchase. Fancy that.